Beautytown

Try not to panic the cat

Where do we start with this one?

We were tasked to support a Channel 4 funded Facebook game called ‘Beautytown’ aimed at educating young women about fashion and body image.

Our solution? A camp Geordie cat that bitches about badly dressed celebrities.

With a low budget we created a high-impact campaign involving production of on-going video content, creation of Twitter, YouTube and Facebook accounts and custom pages.

The results? Thousands of visits to the microsite. Thousands more following on social media. And hundreds of thousands of attributable game play sessions.