Beam Me Up for CBS Action
Boldly going where no man has gone before
Is this the nerdiest, but coolest thing we’ve ever done? Quite possibly.
We were asked by CBS Action to think of ways to promote new screenings of Star Trek to the UK audience. Well, you’ve got to think big. So we invented a matter transporter.
Built on top of the Aurasma augmented technology plaform, we created an app specifically for use at the Destination Star Trek event in London (Oct ’12). By pointing their app at a specially constructed stage, eager Trekkies were able to beam themselves off the Star Trek transporter at the event.
Surrounding this experience, the rest of the app is full of exclusive show content, interviews and trailers for CBS shows.
You can download the app here: https://itunes.apple.com/gb/app/beam-me-up/id568043880?mt=8
The Beam me up experience was viewed over 6,000 times over the 2.5 days. And the app itself has been downloaded on nearly 4,000 devices, with just under 3,000 of those downloaded during the event.
Live long and prosper.